The BY ME Trust’s collection features traditional Árapatak cross-stitch embroidery from Székely Land, showcased through contemporary fashion. The garments’ colours are based on the fundamental hues of Székely folk costume — black, white, blue, and red — creating perfect harmony with the original hand embroidery. The distinctive striping on the clothes is inspired by traditional folk costumes. Women who appreciate unique and special clothing and want to express their identity and culture through their outfits will adore Tünde Hrivnák’s designs, which emphasize femininity. The collection’s main mission is to introduce the authentic Székely motifs to the world, as well as to the young Hungarian generation both in Hungary and abroad.